Whether your existing website needs a fresh look or you are starting from scratch, I can help you develop an online communications strategy and web presence that is both beautiful and effective.
A sampling of the services I provide includes:
- Formulation of an online communications strategy
- Design of logos, websites and other material
- Complete website implementation
- Monitoring of web traffic and site effectiveness
Whether your end product is a one-page online newsletter or a complex multi-page website, the process is similar:
The Foundation - What are your online goals?
Regardless of your project's complexity, a clearly articulated business strategy and proper planning always lay the foundation for an effective digital presence. All projects begin with a discussion of your goals: what are you are trying to communicate and to whom?
Design with flair - How will you look online?
Depending on the scope of your project, deliverables here might include:
- logo design and colour schemes
- a mockup illustrating the site's look & feel
- an organizational framework for the information being presented
- layouts for newsletters, blogs or other material.
Are you an entrepreneur needing to get on the web quickly with a standalone homepage or do you need a more complex, multi-function site? Regardless, your site will be:
- Implemented with XHTML, CSS and JQuery
- Completely standards compliant, validated with W3C tools
- Rigorously tested to ensure cross-browser support
- Optimized for search engines
(Translation into English: I use standard web languages to build a site that will run on anyone's computer and I design it from the get-go to make it easy for your audience to find you).
Monitoring - How do I know my online strategy is working?
After your site launch, I continue to help you monitor its success and hit your online targets. I can help with:
- Periodic refreshing of site content
- Traffic monitoring reports detailing how people are using your site
- On-going search engine optimization (SEO) to keep your site visible to customers.